■ Interviewee: Jiang Mingtao (Member of the Organizing Committee of the Southern China Book Fair, Deputy General Manager of Southern Publishing & Media Co., Ltd., Chairman of Guangdong Xinhua Distribution Group Co., Ltd.)

□ Interviewer: Jiao Yi (Reporter from China Publishing & Media Business Daily)

□ This year's Book Fair not only invited Vietnam as the Guest of Honor but also set up a special "Reading the World (International Cultural Exhibition Hall)", welcoming overseas publishing institutions, authors, and others to participate. What efforts has the organizing committee made regarding internationalization? What are the future plans to enhance its international influence?

■ This year's Book Fair starts from a profound historical accumulation, led by high-quality publications and high-end cultural activities, with in-depth cultural exchanges and cooperation as the link. It builds a platform for mutual learning between Chinese and foreign civilizations through the two-way empowerment of "bringing in" and "going out". The international practice of this year's Book Fair is reflected in three dimensions.

First, the scale and quality have reached a new historical high. The International Cultural Exhibition Hall covers an area of 10,000 square meters, gathering cultural essences from 23 countries and regions in Southeast Asia, Europe, the Arab world, and Central Asia. These include special exhibitions such as "Comrade Ho Chi Minh in Guangzhou" from the Guest of Honor Vietnam, the Southeast Asian Nyonya costume exhibition, and the 70th anniversary celebration of Miffy from Europe. Over 20,000 original books from Europe, America, Japan, and South Korea cover top international publishers such as Penguin Random House, Macmillan, and Japan's Shogakukan, making international cultural exchanges "tangible".

Second, the mechanism of two-way dialogue and empowerment. The main venue has a special theme pavilion and an international copyright trade exchange area, organizing a signing ceremony for "Cantonese-version books going global". It simultaneously displays multilingual versions of Xi Jinping: The Governance of China, high-quality Cantonese-version books, and multilingual classics by Jin Yong and other overseas-version books, promoting Chinese IPs to enter the global market through copyright trade and integrate into the global knowledge map. The forum design also emphasizes equal dialogue. For example, this year's forum "Outsmarting the Future: Technology Reshaping the New Ecosystem of Global Publishing" invited Springer Group to discuss AI in publishing. The 6th "Belt and Road" Publishing Cooperation Experience Exchange Meeting built a high-quality dialogue bridge, facilitating copyright transactions of Central Asian-themed books.

Third, the hub and radiating role of the Greater Bay Area (GBA). Relying on its unique geographical advantages and book fair resources, the GBA provides convenience for copyright trade, transnational cooperation, and cultural exchanges between China and foreign countries. In the future, we plan to continue making efforts in comprehensively linking global cultural resources, establishing long-term cooperation mechanisms with international book fairs such as the Bologna Children's Book Fair, Frankfurt Book Fair, and London Book Fair, and building the Southern China Book Fair into an important platform for Chinese culture to "go global" and world civilizations to "be brought in".

□ As an important cultural brand and platform, how does the Southern China Book Fair align with national strategies and play a role in themed publishing, red culture inheritance, and cultural empowerment for rural revitalization? How to further demonstrate cultural responsibility?

■ This year's Book Fair takes ideological guidance as the foundation, red inheritance as the link, and empowering development as the goal. Through diversified cultural practices, it gathers spiritual strength, serves national strategies, and benefits people's well-being, demonstrating its cultural responsibility in showcasing the charm of Chinese discourse, continuing the red gene, and assisting Guangdong's high-quality development.

First, themed publishing strengthens ideological guidance and the power of Chinese discourse. The theme pavilion centrally displays over 200 kinds of themed publications, such as overseas versions of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, creating a "national study" for ideological guidance. It promotes Chinese discourse and concepts to reach a wider world, becoming an important cultural link for the global understanding of China's development logic and perception of China's spiritual strength.

Second, cultural exchanges between China and foreign countries serve the national diplomatic strategy. Taking the 75th anniversary of the establishment of diplomatic relations between China and Vietnam as an opportunity, it has set up a Vietnam Guest of Honor Pavilion, a special exhibition of Malaysian-Chinese literature "100 Books on Malaysia", the 70th anniversary celebration of Miffy from the Netherlands, an exhibition of books from Arab countries, and a cultural, artistic, and food exhibition. It has become an important bridge for serving national development strategies and meeting people's needs.

Third, continuing the red bloodline and bravely undertaking the mission of the times. The special exhibition on the 80th anniversary of the victory of the War of Resistance against Japanese Aggression and the Qiaopi (overseas Chinese letters) archives innovatively use AIGC technology to vividly restore the magnificent course of the war history. The immersive research activity "I am a Red Correspondent" is carried out to innovatively activate red memories, allowing teenagers to decode the stories of overseas Chinese in the war through role-playing. The signing event for the traditional Chinese version of the film The Sinking of the Lisbon Maru strengthens the historical resonance between Hong Kong, Macao, and the mainland. It also organizes book signings and expert lectures on the theme of the War of Resistance, inheriting the great spirit of the War of Resistance from multiple dimensions and demonstrating the mission of serving the overall situation of national rejuvenation.

Fourth, cultural empowerment consolidates the people's foundation for high-quality development. The theme pavilion sets up a "Hundred-Thousand-Ten Thousand Project" photography exhibition and a "Low-Altitude Economy" smart integration exhibition, vividly showing the achievements of rural revitalization. It displays popular science books in series such as "Chinese Art", "Beautiful China", and "Traditional Chinese Culture" to empower the "Hundred-Thousand-Ten Thousand Project" with culture. The Digital Science and Technology Museum launches a research course matrix covering 8 themes and over 3,000 bases, providing cultural support for the integration of urban and rural educational resources and promoting the conversion of cultural momentum into development driving force. It innovatively opens characteristic reading spaces in airports, high-speed railways, etc. Rural sub-venues focus on the eastern, western, and northern parts of Guangdong, covering 51 "Xinhua Happy Reading Spaces" and 33 rural reading points, promoting high-quality reading resources to sink to the grassroots. The main venue offers books at a discount of 40% off or more, and benefit measures such as the "Yangcheng Book Exchange Festival" and "You Choose Books, We Pay" reduce the threshold for reading, allowing the people to share the cultural dividends.

□ What innovative measures has this Book Fair taken to promote cultural integration in the Guangdong-Hong Kong-Macau Greater Bay Area? How do exhibition areas such as the Hong Kong, Macao, Taiwan, and Guangdong Pavilions demonstrate the charm of Lingnan culture and promote the construction of a reading ecosystem in the Bay Area?

■ This year's Book Fair, with the purpose of "based in the Bay Area, radiating the whole country, and linking the world", focuses on the characteristics of the Bay Area and takes root in the fertile soil of the humanistic Bay Area. By exploring cultural roots, promoting cultural integration, and empowering the construction of the humanistic Bay Area, it further demonstrates its responsibility in the modern dissemination of Chinese civilization.

The Guangdong Pavilion is based on Lingnan culture, selling new books, bestsellers, and high-quality books focusing on local culture. It showcases the strength of Guangdong's publishing industry through activities such as the launch of high-quality books, builds a "highland of Lingnan culture", and enhances the radiating power of Lingnan charm.

The Hong Kong Pavilion focuses on "publishing, printing, and popular culture", displaying over 2,000 kinds of bestsellers and derivatives of film, television, and comic IPs, highlighting urban vitality.

The Macao Pavilion outlines the context of the integration of Chinese and Western cultures through Chinese medicine classics and books on the cooperation achievements of the Greater Bay Area.

The Taiwan Pavilion, with the theme of "One Thread of Book Fragrance, Read Together Across the Straits", sets up special zones such as "Traditional Chinese Culture" and displays over 3,000 kinds of latest Taiwan-version books and best-selling books from both sides of the Taiwan Strait, promoting the integration of cultures with the same origin.

The Yangcheng Book Fair links multiple industries such as publishing and technology, as well as well-known enterprises and authoritative institutions, creating an immersive new scene of cultural consumption and showing the cutting-edge trend of the integration of culture and technology.

The Zhaoqing Urban Culture Exhibition Area integrates local characteristics, through intangible cultural heritage experiences and cross-border projects of "book fragrance + food", connecting local specialties with Records of Cantonese Food, providing a readable and enjoyable regional cultural experience.

□ This Book Fair has gathered many top domestic and foreign publishing institutions, with books covering multiple fields. What efforts have been made to promote high-quality publishing and meet readers' diversified needs?

■ This year's Book Fair has gathered many top domestic and foreign publishing institutions, setting up exhibition areas such as the International Brand Publishing Pavilion, China Publishing Group Pavilion, Sichuan Guest Province Pavilion, Guangdong Pavilion, Martial Arts Pavilion, as well as China Science and Technology, CITIC Press, Boya Tianjuan, and Motie Culture. Authoritative institutions and high-quality works jointly build a new height of reading, injecting strong impetus into building a stronger publishing country at a higher level while meeting diversified cultural needs.

The International Brand Publishing Pavilion focuses on inviting well-known publishers from Europe, America, Japan, South Korea, and Taiwan to settle in, selling the latest cutting-edge publications, original bestsellers from around the world, and global original children's picture books.

The China Publishing Group Pavilion comprehensively presents excellent publishing achievements at home and abroad, focusing on the contemporary interpretation of traditional culture and the charming expression of the Chinese path.

The Sichuan Guest Province Pavilion, coordinated by Xinhua Winshare, gathers over 2,000 kinds of books and cultural and creative products from 18 publishing units, focusing on selling books that have won national awards and books with Bashu characteristics.

The Martial Arts Pavilion sells classic books by martial arts literary masters such as Jin Yong, Liang Yusheng, and Gu Long, as well as newly published martial arts books and martial arts-themed derivatives.

The CITIC Press Exhibition Area sells good books in categories such as social sciences, economics and management, literature, and popular children's books.

The Boya Tianjuan Exhibition Area gathers good books in categories such as animation, children's books, social sciences, youth literature, life, and classics, accurately meeting the reading needs of different groups and reflecting the inclusiveness and diversity of the publishing industry.

The Motie Culture Exhibition Area focuses on super bestsellers and IPs, with products covering four fields: books, entertainment, literature, and animation, transmitting cultural influence in a form popular with the public.

□ This Book Fair has invited over 200 domestic and foreign cultural celebrities, including winners of the Mao Dun Literature Prize, well-known scholars, international celebrities, best-selling authors, and celebrities from the entertainment industry. How do the activities of these celebrities achieve in-depth integration of international perspectives and local cultural heritage? How do they exert the "celebrity effect" to demonstrate strategic value in promoting mutual learning between Chinese and foreign civilizations and inheriting the Chinese cultural context?

■ This year's Book Fair has gathered the largest lineup of domestic and foreign celebrities in previous years. Among the over 200 domestic and foreign cultural celebrities, 40 have certain international influence. Through transnational dialogues and characteristic activities, they have built a mechanism for in-depth integration of international perspectives and local cultural heritage, which will show strategic value in promoting cultural mutual learning and cultural heritage inheritance.

As the international expression of local scholars, Liang Xiaosheng, a winner of the Mao Dun Literature Prize, held a new book sharing session on The Historical Genes of Chinese Culture, analyzing cultural codes from a historical perspective, echoing the theme of "Chinese-style modernization" in the International Pavilion. Lectures by cultural celebrities such as Kang Zhen's "Everyone Loves Su Dongpo" and Dai Jianye's "The Charm and Elegance of Song Ci" decode the charm of ancient literary giants through poetry, explaining the spiritual world of Chinese literati to foreign readers. Hong Kong director Wong Jing's autobiography My Life, My Choice connects Cantonese film and television culture with global popular culture.

Many overseas celebrities have brought their classic works to meet and communicate with Chinese readers. In terms of the localized interpretation by international celebrities, international cultural observers such as American writer Laurence Brahm were invited to hold "Understanding China" dialogues, interpreting Chinese culture based on their long-term experience in China. Celebrities from domestic and foreign political and cultural circles launched a series of high-end interview activities on topics such as international cooperation, cultural mutual learning, and cultural development in the "Global Dialogue" series of interviews. Dutch science fiction writer Roderick Levenhart combined Western narrative logic with traditional Chinese cultural symbols through science fiction-themed dialogues. International friend Evan Kyle held a signing event for Dare to Act: Seeing History, Seeing China. Celebrities from Russia, Georgia, Portugal, and other countries attended events such as the "Let the World Hear China, See China, Love China – Reading Sharing Session of We Are Walking on the Silk Road and New Book Launch of The Bay's Attraction".

The value of this year's Book Fair through the sharing and exchanges of domestic and foreign celebrities is not only reflected in increasing the popularity of on-site activities but also in building a sustainable Sino-foreign cultural dialogue mechanism. This mutual learning model, with people as the link and books as the carrier, provides a practical example for the Guangdong-Hong Kong-Macau Greater Bay Area to build a "culturally influential global hub".

（内容由豆包AI生成）